Website and Email Campaign
Fired Earth specialises in designing luxurious home interior products. With an extensive range of desirable paints, tiles and bespoke furniture, they are the go-to for laid-back, classic home interiors. Their products are often hand-made, each elegant design is inspired by travels, respected traditional methods of manufacturing and built and natural environments.
Fired Earth required an improved online presence with a view to growing their overall sales and providing an easier way in which to control their inventory.
I designed the site concept and email marketing creative. I expanded on the established brand to take it to a digital audience, maintaining the feeling of an aspirational lifestyle and quality home interiors.
The site was built on the popular Magento platform and for the first time, gave the client full control of the site CMS and product inventory.
Since the new site launched, website sales increased by more than 1000% and are still continuing to grow.
Work completed at Bourne